Spectrum by Jubilee Media

Jubilee Media’s Spectrum YouTube series is viral for breaking down stereotypes with questions that provoke deep conversation. The brand wanted to bring that on-screen experience to people everywhere with a card game.

I was hired to create the messaging framework for this game, defining how the brand voice should be executed across platforms including copy do’s and don’ts, CTAs, social taglines, and relevant applications.

Services: Brand voice guidelines